Anything is possible.

Nike was a large concept project with limited prep time. The board was set into the different sport genres but the location selection was open to interpretation. Timing was challenging. Locked into certain dates and locations due to Sport Personality availability meant we had to be very creative how to manage the remaining schedule within the area where we had to be for the sportsman. Locked into certain days for permits, like downtown was also a challenge within the timeframe. For casting, to find athletes from everyday people who had the right ability as their casting was for their sport and then for their acting ability whilst performing that sport. The bull rider was particular. The emphasis was on the trick bike rider but I deemed it more important for the bull rider therefore went to Texas and the rodeo circuit to find a champion who we taught to do tricks on the bike. Barcelona was elected for central position in Europe for the sportsmen based over there and also for their ability to double for another country, Brazil namely the lead place in the soccer segment where we had to not only recreate the vibe of Brazil but the style and casting. We shot multi format on cameras, judging each segment on its own so we filmed it with the best format to bring out the best of the scene from a cinematic stand point and making sure at all times that the look and format would remain consistent.