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FOCUS AND EXPLODE

ANOMALY, New York / DICK'S SPORTING GOODS / 2014

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

BriefExplanation

If you look at the game of baseball, at any point in any game at any level, and focus on one player on the field, doesn’t matter what position – batter or fielder – and just watch them as they settle in, and relax, and exhale, and focus, and crouch, and coil back, or creep forward... And then – WHAP! An explosion occurs. The pitcher roars into his motion. The batter unleashes a furious swing. The shortstop explodes into the hole. The center fielder breaks for the gap. Two contrasting actions come together in this moment to make the unique, beautiful cadence that is this game. FOCUS / EXPLODE is a study of the heartbeat of baseball.

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