Now You Know is an epic film that brings to life the confusion, frustration, and disappointment people with Type 2 diabetes feel in trying to manage the mystery of this disease on their own. At every twist and turn in the film a humorous voiceover is quick to shut down all forms of enjoyment our characters seek in life - with one word: NO.

Eventually it all leads to a climactic finale, when just as this kettle of madness is close to boiling over, the viewer is presented with a solution: Life doesn’t need to be all “no”, when you ‘know’ with FreeStyle Libre systems.

From the onset the director was asked to completely reimagine the film’s original vision and present a new, bolder treatment. The result was a series of well-crafted, hyperbolic metaphors, seamlessly weaved together. Ones that leave our protagonists - and viewers themselves - unable to know right from wrong. And for one instance in the film (with the help of an elaborate, Gimble-rig set) literally not know up from down.

Furthermore, from casting to title design to post-production, the director’s continued passion throughout the entirety of the production was instrumental in ensuring the train stayed on the track – to create a piece of content that feels completely different from the category.

Legal disclaimers required throughout the spot.

Internal Medical Legal Regulatory (MLR) process was carried out to vet claims mentioned through the spot.

Substantiation packages were submitted to network TV stations with medical research and evidence backing these claims.

(Target Audience: Consumer/Patient)

In research many people with Type 2 diabetes said: With all the confusing rules, it can feel like you’re not allowed to do anything. Life's one big ‘no.’

We dramatized this truth to reveal the transformative power FreeStyle Libre systems can have, turning ‘no’ into ‘know’.