Pharma > Product or Service Promotion

SCIENCE WILL WIN 2022

MJZ, Los Angeles / PFIZER / 2022

Awards:

Shortlisted Cannes Lions
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Film

Overview

Credits

Overview

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In this spot we see beautiful life moments, alongside the science that makes it all happen, seamlessly capturing the symbiotic relationship between science and patients.

Tell the jury anything relevant about the direction. Do not name the director.

A series of poignant scenes, shot at incredibly slow speeds to focus on the in between, moments of life and science in motion. An overture to the subtle nuances we tend to forget, which are the essence of life. Life because of science. And science because of life. It was a tough theme to crack and the director championed a film anchored in focusing on the small, in order to convey the infinite.

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