Pharma > Disease Awareness & Understanding

WARM HANDS

INSIGHT-I INC., Tokyo / CHUGAI PHARMACEUTICAL CO., LTD / 2022

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

A patient spends a sleepless night in her hospital room. " I got cancer... I am scared". She hesitates to send out this message on social media, sighs and closes her eyes. Suddenly she is on a mountain. She seems to be walking up to the summit. She encounters many obstacles on the way. By getting help from different animals, she is able to go forward. What the patient sees at the summit is...

Tell the jury the animation / visual effects used and summarise any relevant challenges or techniques.

To transmit the message, the concept was a picture-like book story that never fades. To convey the feelings delicately, we paid attention to each doll's emotional expressions. Stop motion animation is like every moment of life. We carefully photographed the movements and facial expressions one by one over time, ending up with a total of 31,138 shots while shooting 50 days. Why we chose stop motion: with real actors, the story wouldn't have the delicate feel needed and would be too "raw". If we used cartoons, it would have been too "pop". Using stop motion enabled us to approach a dramatic episode with a more positive and softer outlook. The set for the scene where the woman ventures in the forest was challenging. Taking advantage of the background photo stretched in the back, the middle boundary looks like it is connected to the trees, creating a sense of depth.

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

In Japan, strict regulations are in place when a pharmaceutical company distributes content, it has strict regulations and must be passed through an examination body. Pharmaceutical companies must provide accurate information. There are various restrictions, such as the rejection of excessive production. This work was made to pass the regulation

Describe the target audience and why your work is relevant to them.

Our target audience is oncology healthcare professionals, oncology patients, and their families. The film was made to encourage the oncology patients to continue their diagnosis, check-up and treatment in spite of the coronavirus pandemic.

More Entries from Regulated in Pharma

24 items

Grand Prix Cannes Lions
I WILL ALWAYS BE ME

Non-Regulated

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

(opens in a new tab)

More Entries from INSIGHT-I INC.

4 items

Shortlisted Cannes Lions
WARM HANDS

Regulated

WARM HANDS

CHUGAI PHARMACEUTICAL CO., LTD, INSIGHT-I INC.

(opens in a new tab)