This work is a disease awareness animated movie to educate, inform and deepen the understanding of Rheumatoid Arthritis and its early diagnosis.

Mostly, communication towards the patient doesn't allow naming of the drug. The work was produced according to the Japanese Pharmaceutical Promotion Code.

Target: patients, public. Rheumatoid arthritis patient profile is mainly women of 30-50 years old. The animated movie is especially targeting the younger generation of 10-20 years old who will become 30-50 and who are also the children of these patients. For this younger generation, an animated movie seemed most appropriate.

Rheumatoid Arthritis is a noncurable disease but if diagnosed early, the patients can spend a high-quality life even in the later years. It is therefore important for patients and their families to understand early on the disease symptoms. Patients need to also go to a specialist for this diagnosis. The objectives of this work were to increase early diagnosis at specialists. Also, the objectives were to reach a younger generation and have a wider range internationally.

Disease Awareness Campaign seems usually a bit stiff so we decided to make a more approachable work by associating ourselves with a well-established animation production company in Japan. Also in order to attract the interest of teenagers who are not well aware of this disease, we included a love romance that they can relate to.

The client had already used a lot of formats for disease awareness among the public: newspaper ads, short movies. radio broadcast, song release. But the reach was not enough in terms of age bracket and also in terms of international export. Animation speaks more towards the 10-20 years old who will be concerned with this disease later in their lives so there was also a strong wish to inform before the disease occurs. And animation is also a medium well recognized from Japan which would enable a wider reach in other countries outside of Japan.

Start of the production process in June 2017. Final work in Japanese in September 2018. Final work in English, Chinese, Korean, Spanish, French versions in October 2018. Launch of the animation for October 14th, "World Rheumatoid Arthritis Day" on Youtube. Web Advertorial Placement on Web Medium Grape. February 2019: Radio broadcast with Voice actors. April 2019: Broadcast at Japanese College of Rheumatology. May 2019: Scheduled broadcast at Radio Park Event for Common Public. From July 2019: CM placement at movie theaters (30 seconds version).

For now, the youtube views are 21,554 for the Japanese version, 443 for the English version, 160 for the French version, 211 for the Chinese version, 206 for the Korean version, 139 for the Spanish version. It was ranked number 1 on the Doctors Medical Site m3 in Japan. Additional SNS tweets from the voice actors who have a huge number of followers:e.g. Taketatsu Ayana who is voicing Nanami has 1,000,000 followers.