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WARM HANDS

INSIGHT-I INC., Tokyo / CHUGAI PHARMACEUTICAL CO., LTD / 2022

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Film

Overview

Credits

Overview

Write a short summary of what happens in the film

A patient spends a sleepless night in her hospital room. " I got cancer... I am scared". She hesitates to send out this message on social media, sighs and closes her eyes. Suddenly she is on a mountain. She seems to be walking up to the summit. She encounters many obstacles on the way. By getting help from different animals, she is able to go forward. What the patient sees at the summit is...

Cultural / Context information for the jury

Japan is one of the countries with the longest life expectancy. Cancer is the leading cause of death. One in two Japanese will have cancer. Due to the prolonged coronavirus pandemic, the decrease in cancer screening rate has become a new issue. As the environment surrounding patients and medical care becomes more severe, we wanted to show our support to cancer patients and their families as well as the medical professionals. We wanted to send them a positive message of hope to achieve the course of their treatment. This video was inspired by these thoughts.

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Regulated

WARM HANDS

CHUGAI PHARMACEUTICAL CO., LTD, INSIGHT-I INC.

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