In this tongue-in-cheek parody of the Metaverse, Chief Visionary Officer Zack Mossbergsson introduces the “Icelandverse,” a physically immersive, open-world experience that’s literally just the country of Iceland. With Zuckerberg-ian charisma, Mossbergsson highlights many of its groundbreaking features, like water that’s wet, skies you can see with your eyeballs, and real humans to connect with. The film ends with an invitation to experience the Icelandverse and its not-so-new technology anytime they want, because it already exists—and has for millions of years.

On Oct. 28, 2021, Mark Zuckerberg announced a “revolutionary” new virtual world called The Metaverse. The launch video became an instant meme as the world debated Mark’s robotic movements, the Metaverse’s questionable graphics, and the broader implications of living in an entirely virtual world. Just over a week later, the “Icelandverse” was launched.