Film Craft > Film Craft

TRUE ORIGINS OF PIZZA

SS+K, New York / MR PIZZA / 2012

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)

Overview

Credits

Overview

Synopsis

The Disputed Origins online documentary was the centerpiece of our True Origins of Pizza campaign, investigating the made-up theory that pizza was invented in Korea and stolen by the Italian explorer Marco Polo in the 13th century.To create this revisionist history, we invented a fake historian, an archeologist, a food expert, a Buddhist scholar, an ancient folk song, a conspiracy theory blogger, a Chinese ambassador, and we even included the actual CEO of Mr Pizza.The documentary parodied aspects of disputed Korean history and Korea’s sometimes-tense relationship with its neighbors.

More Entries from Script in Film Craft

24 items

Grand Prix Cannes Lions
THE BEAR

Best Production Value

THE BEAR

CANAL, BETC EURO RSCG

(opens in a new tab)

More Entries from SS+K

24 items

Gold Cannes Lions
THE HONEST STORE

Special Build

THE HONEST STORE

HONEST TEA, SS+K

(opens in a new tab)