We shot 7 films between 30-1:20 seconds long and posted them on HBO’s YouTube channels, Twitter and Buzzfeed.

The films quickly went viral. Only spending $115,000 in media, the campaign generated over 3 million views in 72 hours and coverage from over 100 different media outlets worldwide. As of this writing, we’re only four days live.

Many people don't realize HBO GO is available for free with your subscription to HBO. Millennials especially don't realize all you need is your parent's password. So HBO wanted a campaign geared to Millennials to get them excited about HBO GO. Our insight was that the real reason Millennials should get HBO GO is so they can watch their favorite programs, sex, violence and all, without their parents. We created scenarios that any family could relate to, from incessant questioning to lectures on sexual orientation to a father lamenting opportunities lost, delivered with an immediate solution – a free password college kids would immediately use to rid themselves of all that awkwardness.