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RAINBOW

BLINK PRODUCTIONS, London / ARLA / 2012

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

Synopsis

The 60' TV spot is a dance between the senses , a visual bombardment of colour , movement and textures. The viewer moves through a rainbow showing the more exciting world of healthy food with Lurpack Lightest at the heart of it. Several Camera and animation techniques were used, allowing ingredients to be seen in a new, joyful light - travelling through the heart of red cabbage and following the dollop of Lurpack Lightest as it bounces with corn on the cob in a sauce pan. A song provides the spine of the spot , with Rutger Hauer lending his distinctive tones.

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