To celebrate the return of the nation’s favourite baking show, we are taken on a brilliantly British baking journey; from the breaking of an egg to the final assembly of an elaborate show-stopper, in this animated ode to baking.

500 eggs, 50kg of flour, 28kg of sugar, and a whole lot of patience went into the creation, making this the first ever ad to be animated using baked products - a ‘bake-mation’.

The Great British Bake Off is an award-winning British television competition which has run annually since 2010, in which amateur bakers compete against each other in a series of rounds, attempting to impress a group of judges with their baking skills. The show has become a significant part of British culture, and is credited with reinvigorating interest in baking throughout the United Kingdom, with many of its participants, including winners, having gone on to start a career based on bakery.

The directors worked with expert bakers and animators to create the TV promo, which was filmed almost entirely in camera. It took weeks of testing and practical experimentation to perfect the vomiting vol-au-vents, the ‘hand-in-hand’ croissants and the choir of singing profiteroles, all of which were made from real bakes on set. Even the Battenberg end board (or ‘Battenboard’) was baked from scratch!