In the Marmite Gene Project Film we see a series of families across the UK excitedly reading their Marmite Gene Test Results over breakfast. The Marmite Gene Test determines whether you are born a Marmite lover or a hater. As you’d expect from such a polarising product, the people’s reactions to their gene test results are rather extreme.

Marmite is the savoury spread with the really strong flavour. We’ve always known that Britons either love or hate it, but we’ve never really understood why. Which got us thinking, could people’s Marmite taste preference be in their DNA? So we used recent advances in medical science to set up the Marmite Gene Project. Working in collaboration with a leading DNA technology company, we made an incredible discovery: Marmite taste preference is genetic. We then created a Marmite Gene Test kit so people could test themselves at home. The kit is available for purchase on the Marmite website.

Marmite: Radio

Radio: 60”

‘THE TEST’

SFX: Gentle, emotional music throughout.

Young man: I want to know whether I was born a Marmite lover or a hater. Should I take the Marmite gene test.

VO: Yes.

Middle-aged woman: I have had the same breakfast routine all my life and fear change. Should I take the Marmite gene test?

VO: Yes.

Young woman: I’m a pacifist and the idea of being branded a ‘hater’ upsets me. Should I take the Marmite gene test?

VO: Yes.

Nervous man: I have a nervous disposition and don’t think scientists should mess with what shouldn’t be messed with. Should I take the Marmite gene test?

VO: Yes.

Young man: I’m a non-conformist and don’t like to be labelled. Should I take the Marmite gene test.

VO: Yes.

Swedish man: I am from Sweden and Marmite in not available for sale in my country. Should I take the Marmite gen test?

VO: Yes.

Middle-aged man: I believe I was once probed by aliens who changed my DNA. Should I still take the Marmite gene test?

VO: Yes. The Marmite Gene Test is suitable for everyone. Find out if you were born a lover or a hater. Order your kit at Marmite.co.uk.