In the Marmite Gene Project Film we see a series of families across the UK excitedly reading their Marmite Gene Test Results over breakfast. The Marmite Gene Test determines whether you are born a Marmite lover or a hater. As you’d expect from such a polarising product, the people’s reactions to their gene test results are rather extreme.

Marmite is the savoury spread with the really strong flavour. We’ve always known that Britons either love or hate it, but we’ve never really understood why. Which got us thinking, could people’s Marmite taste preference be in their DNA? So we used recent advances in medical science to set up the Marmite Gene Project. Working in collaboration with a leading DNA technology company, we made an incredible discovery: Marmite taste preference is genetic. We then created a Marmite Gene Test kit so people could test themselves at home. The kit is available for purchase on the Marmite website.