Film > Innovation in Film
ENDLESS STORIES
ALMAPBBDO, Sao Paulo / GETTY IMAGES / 2018
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Overview
Credits
Overview
BriefExplanation
To show that Getty Images has an endless collection of possibilities, we created a short film about a famous event that took place on March 8th, 1971, in New York: the Fight of the Century, between Muhammad Ali and Joe Frazier. But beyond that fight, which was Ali’s first defeat, other unbelievable stories took place on that same day and in the same place, emphasizing Getty’s ability to offer up endless possibilities. For example: unable to get a ticket, Frank Sinatra went to the fight as a photographer, and got a cover photo to boot; and the drug lord Frank Lucas, who was an unknown until that night, sat in such a good spot that he wound up attracting the authorities’ attention and was arrested not long thereafter.
EntrySummary
All of the events in the short film happened on the 8th of March, and that number is reinforced in every story. At the end, the animation shows the 8 rotating until it becomes horizontal and turns into the infinity sign, underscoring the plurality of Getty Images’ content.
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