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FRIENDSHIT

GREYNJ UNITED, Bangkok / KASIKORN BANK / 2018

Awards:

Silver Cannes Lions
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Film
Demo Film

Overview

Credits

Overview

BriefExplanation

Friendshit tells a story about a girl who hilariously tries her best to make friends at her new school with a constant help from her bestie. After many attempts have failed, her bestie’s final suggestion is to start a conversation about K PLUS, a free mobile banking application from KASIKORNBANK as it is easy to use, everybody uses it so it's relatable. Eventually, she succeeds.

EntrySummary

There’s a kind of people whose appearance looks particularly unfriendly but are actually very sociable and enjoy making friends with others. However, they usually fail in doing as they barely socialize so they don’t know how to start a conversation and are afraid others won't share the same interest.

Implementation

We picked actresses who had unique characteristic; slightly strange and seemed like they couldn't make friends or even socialize. However, they had to also look ordinary enough so that people could relate.

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