Film > TV / Cinema Film: Sectors
GREYNJ UNITED, Bangkok / QMINC / 2022
Overview
Credits
Write a short summary of what happens in the film
When inflammations rise inside your body.
The feeling of pain and suffering, can be an EPIC problem
Only the power of ginger can stop them.
- Sore throat = Deadly sandstrom inside your throat
- Snot flood = Monstrous Tsunami inside your nose
- Mouth ulcer = Volcanic eruption in your mouth
The film later shows 3 superheroes (starring Araya A. Hargett, Thailand’s No.1 Movie Star.),
who try to end the inflammation disasters, before they’re unstoppable,
with the power of QminC ginger drink.
To show that the only way to stop all epic inflammations is :
“ Resist before It’s irresistible” With QminC ginger drink.
Cultural / Context information for the jury
For Thais, inflammation inside body is perceived as a minor health issue. Despite the fact that it could lead to bigger, more serious diseases.
As people gear towards healthier lifestyle after the pandemic. QminC launched a new herbal drink "QminC Ginger, a quick and easy healthy drink made with pure, natural ginger that helps boosting immunity and stop inflammations inside the body.
About the talent : Araya A. Hargate is Thailand’s renowned celebrity who is also a regular guest at the Cannes Film Festival. She has more than 10 Million followers on social media. In this campaign we partner with her and her peers to feature in the film and also help promote the film on their social media channels.
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