Entertainment > Audio-visual Branded Content
GREYNJ UNITED, Bangkok / QMINC / 2022
Overview
Credits
Why is this work relevant for Entertainment?
'EPIC GINGER' is a branded entertainment video to launch and promote QMINC ginger drink. The film is made in an epic, Hollywood film trailer style in order to tells a story of how inflammations inside body can be an epic problem. And QMINC ginger drink is an epic hero to stop the body from disasters.
To make the ad looks more like a real feature film. It features Araya A. Hargate, Thailand's No.1 movie star. We also promote the film commercial as one of the film that is released in theatre.
Background
For Thais, inflammation inside body is perceived as a minor health issue. Despite the fact that it could lead to bigger, more serious diseases.
As people gear towards healthier lifestyle after the pandemic. QminC launched a new herbal drink "QminC Ginger, a quick and easy healthy drink made with pure, natural ginger that helps boosting immunity and stop inflammations inside the body.
Describe the creative idea
When inflammations rise inside your body.
The feeling of pain and suffering, can be an EPIC problem
Only the power of ginger can stop them.
To show the epic benefit of the product in the most epic way.
The film tells a story of how inflammation happen
in an epic, Hollywood trailer style.
- Sore throat = Deadly sandstrom inside your throat
- Snot flood = Monstrous Tsunami inside your nose
- Mouth ulcer = Volcanic eruption in your mouth
The film later shows 3 superheroes (starring Araya A. Hargett, Thailand’s No.1 Movie Star.),
who try to end the inflammation disasters, before they’re unstoppable,
with the power of QminC ginger drink.
To show that the only way to stop all epic inflammations is :
“ Resist before It’s irresistible” With QminC ginger drink.
Describe the strategy
When inflammations rise inside your body.
The feeling of pain and suffering, can be an EPIC problem
Only the power of ginger can stop them.
To show the epic benefit of the product in the most epic way.
The film tells a story of how inflammation happen
in an epic, Hollywood trailer style.
Describe the execution
To show the epic benefit of the product in the most epic way.
The film tells a story of how inflammation happen
in an epic, Hollywood trailer style.
- Sore throat = Deadly sandstrom inside your throat
- Snot flood = Monstrous Tsunami inside your nose
- Mouth ulcer = Volcanic eruption in your mouth
The film later shows 3 superheroes (starring Araya A. Hargett, Thailand’s No.1 Movie Star.),
who try to end the inflammation disasters, before they’re unstoppable,
with the power of QminC ginger drink.
To show that the only way to stop all epic inflammations is :
“ Resist before It’s irresistible” With QminC ginger drink.
Describe the outcome
The film was an instant hit across Thailand's social media.
- 1,000,000 bottles were sold within first 30 days.
- 15,000,000 impressions
- 10.5k shares within first 2 month
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