Film Craft > Film Craft
GREYNJ UNITED, Bangkok / KASIKORN BANK / 2018
Awards:
Overview
Credits
BriefExplanation
Friendshit tells a story about a girl who hilariously tries her best to make friends at her new school with a constant help from her bestie. After many attempts have failed, her bestie’s final suggestion is to start a conversation about K PLUS, a free mobile banking application from KASIKORNBANK as it is easy to use, everybody uses it so it's relatable. Eventually, she succeeds.
EntrySummary
It’s common for people to feel uncomfortable and awkward when we first meet new people or enter into a new society especially Thai people. We are shy and usually nervous or even scared of making new friends and that level of nervousness is taken to another whole level when we move to an unfamiliar place.
Last slide means: K PLUS used by all, "By KASIKORNTHAI "
Solution
Telling the story in a half real, half exaggerated manner for the fun which we could see from how the characters were hilarious and looked pretty serious at the same time. Moreover, we also included all the trendiest pop culture in Thailand in this film while using the real insights so that everyone could relate.
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