Cannes Lions

Friendshit

GREYNJ UNITED, Bangkok / KASIKORN BANK / 2018

Presentation Image
Case Film
Film

Overview

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Credits

Overview

Description

We believe everyone can be an influencer so we tell a story through ordinary people but with all the trendiest pop culture around the country packed in the film. It’s a story about a girl who has absolutely no idea how to talk to people but K PLUS app is here for the rescue. As the film became in overnight buzz, it has turn the ordinary people into instant superstars.

Execution

Thai people love watching movies, especially in a form of online entertainment. So, we asked the director of this film to make it a highly entertaining short film with the length of 5.30 minutes and then release it through Thai’s most favorite online channels; Facebook and YouTube.

Outcome

Even more people has now turned to use the already most-used app. K PLUS app download rate has skyrocketed to 9 million which was +37% new download growth. Apart from that, the app activation has also increased to more than 80% active user rate with 20 million transactions a day which has increased +250%. K PLUS became a talk of the town and the most activated application in Thailand. After 3 hours this film was released it hit the first million views, the number has now raised to 53 million and still climbing. That was all because we parodied the trendiest pop culture across the country. Consequently people went out to create their own parodies online.

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