Phishing, vishing and smishing are the 3 most common scams today in Thailand. KBank wanted to remind everyone to be alert at all times, because that is the only foolproof way to fight scams.

The Guard is the consciousness / mind - personified. Instead of talking about the serious issue in a serious way, we show in an entertaining manner what it’s like when you ‘lose your guard’. When The Guard is broken, fallen or running away, that’s when scammers win.

Scammers are always coming up with new tricks. The only sure way to not fall for it is to stay conscious. We need to get the message across and make people remember. We decided to do something entertaining, that the public will receive well and therefore remember the message.

The film was launched online, where Thais love to binge on videos. The film follows a man who almost gets scammed when his Guard is broken, confused or running away. Luckily he always gets his Guard back in time. At the same time, The Guard was introduced at events and with digital PR to further make an impression.

Within 2 weeks, the film had 9.7 million views, with numerous positive sentiments never seen before for such a serious subject matter. Most importantly, customers expressed how The Guard actually helped them stay safe from scams, by remembering to keep guard at all times.