Cannes Lions

iSHARES

PERSONAL, London / BARCLAYS / 2007

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Overview

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Credits

Overview

Outcome

Web traffic went through the roof, in one country we advertised in it went up by 1,578%. The cost per response was £42.88 which was outstanding for this market segment - especially when you consider how high the spend is for an average BGI customer.

iShares brand awareness rose from 49% to 81%. iShares is now the number one ETF provider of choice across Europe, with 18% of professional investors professing a preference. 38% expect to use iShares in the next six months versus 22% before the campaign.

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