Cannes Lions

PENSION PLAN

CP PROXIMITY , Madrid / BARCLAYS / 2007

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Overview

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Credits

Overview

Outcome

Clients’ total contributions as compared with the 2005 campaign were up 18%, but still more important was the total of transfers from external plans, up 61%, while money going out fell by 16%. New business (new clients) rose by 25%, and total contributions to the Barclays Pension Plans area was up 33%.

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