Cannes Lions

MEMBERS PROJECT

OGILVY & MATHER, New York / AMERICAN EXPRESS / 2011

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After opening on sweeping shots of desperation and need - a rainforest being clear-cut; a despondent inner-city school kid in a run-down, overcrowded classroom; glaciers collapsing, polar bears stranded – we hear a plea from Glee’s Sue Sylvester, in what initially feels like an emotional PSA. But instead, Sue snarkly delivers a self-serving narrative, true to character. In voice-over, viewers are challenged to not be like Sue, but to do something good instead with Members Project from American Express.

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