After opening on sweeping shots of desperation and need - a rainforest being clear-cut; a despondent inner-city school kid in a run-down, overcrowded classroom; glaciers collapsing, polar bears stranded – we hear a plea from Glee’s Sue Sylvester, in what initially feels like an emotional PSA. But instead, Sue snarkly delivers a self-serving narrative, true to character. In voice-over, viewers are challenged to not be like Sue, but to do something good instead with Members Project from American Express.