M&C SAATCHI, London / BLUE CROSS / 2016
Blue Cross raise awareness with a suburban fairytale that sees Baxter, a mistreated mutt, break free of his shackles and find a loving new home.
He follows the blue clues throughout the ad, gathering support from other pets that are either homeless like Baxter, or have been re-homed by Blue Cross.
Baxter, the singing dog, aired during The X Factor, getting much #suppawt from the fans across the UK.
'I Will Survive' by Rhys Ifans.