Blue Cross raise awareness with a suburban fairytale that sees Baxter, a mistreated mutt, break free of his shackles and find a loving new home. 

He follows the blue clues throughout the ad, gathering support from other pets that are either homeless like Baxter, or have been re-homed by Blue Cross.  

Baxter, the singing dog, aired during The X Factor, getting much #suppawt from the fans across the UK.   

'I Will Survive'  by Rhys Ifans.