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THE FAITH OF A FEW

ANORAK, Berlin / BMW / 2018

Awards:

Silver Cannes Lions
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Supporting Images
Film

Overview

Credits

Overview

BriefExplanation

In 1964, at the start of Rallye Monte Carlo, almost everyone was doubting the MINI before the start of the race. Everyone but one man, John Cooper, whose unwavering determination eventually silenced the embittered symphony of the naysayers. Comments like "sweet little tin can", "big dreams with small chances" and "surely will be defeated" are woven together into an intricate tension-filled soundtrack promptly silenced as the MINI John Cooper Works crosses the finish line victorious against all odds.

EntrySummary

In 1964, at the start of the famous Rallye Monte Carlo, almost everyone doubted the MINI. But John Cooper’s unwavering faith in the tiny but maneuverable MINI, fitted with a bigger engine, silenced the embittered symphony of naysayers. We painstakingly recreated the race and wove together comments of the time like "sweet little tin can" and "big dreams with small chances” into an intricate tension-filled soundtrack promptly silenced as the MINI John Cooper Works crosses the finish line.

Solution

The film was entirely shot on location in Monte Carlo, using cars, cameras and even billboards from that time.

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