Film Craft > Film Craft
JUNG VON MATT, Hamburg / EDEKA / 2018
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Overview
Credits
BriefExplanation
The year 2117. AI has taken over control already a while ago. Humans live deep down in the woods. Our abandoned cities are the new home to robots that don’t care about Christmas. That suddenly changes when one of them finds an old Christmas movie in an abandoned cinema. Fascinated by what he sees, he decides to find out what makes Christmas so special.
In the woods, far away from modern technology, he finally finds what he is desperately looking for. He meets a lovely family that invites him for Christmas and shows him what this special holiday really is about: love.
EntrySummary
There is a worldwide on-going discussion in our society about rapid technological developments and it’s consequences. Everyone’s talking about AI. Some celebrating it. Many fearing it.
The German supermarket EDEKA wanted to use the global relevance of the topic for a Christmas movie that combines modern technology and old traditions.
ScriptInOriginalLanguage
How does the future sound like? In its four minute long online film EDEKA looks hundred years into the future and shows us not just how a world where AI has taken over control looks like but also how it sounds like.
The music, which was composed especially for the movie, accompanies the robot on his way from a cold and threating atmosphere into a warm and inviting Christmas with a lovely family.
Thanks to the sound effects of the movie the viewer gets access to the robots world of emotions. Every technical sound turns into a emotional expression. That’s how a machine turns into a loveable personality who viewers sympathize with every second of the film.
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