Film Craft > Film Craft
JUNG VON MATT, Hamburg / EDEKA / 2018
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BriefExplanation
The year 2117. AI has taken over control already a while ago. Humans live deep down in the woods. Our abandoned cities are the new home to robots that don’t care about Christmas. That suddenly changes when one of them finds an old Christmas movie in an abandoned cinema. Fascinated by what he sees, he decides to find out what makes Christmas so special.
In the woods, far away from modern technology, he finally finds what he is desperately looking for. He meets a lovely family that invites him for Christmas and shows him what this special holiday really is about: love.
ClientBriefOrObjective
EDEKA’s four minute long online film looks hundred years into the future. Into a world where AI has taken over control already a while ago. But how does such a world looks like? In its film EDEKA brings an empty city back to life to create a cineaste mix of an old, abandoned world and futuristic high-tech buildings. In the contrary there is a cabin in the snowy woods, where the robot finds his happy ending. A place filled with love and warmth. An open fire, warm light, a table set with love and an easy but lovely interior and most importantly a sincere family that celebrates Christmas with love – and him.
EntrySummary
There is a worldwide on-going discussion in our society about rapid technological developments and it’s consequences. Everyone’s talking about AI. Some celebrating it. Many fearing it.
The German supermarket EDEKA wanted to use the global relevance of the topic for a Christmas movie that combines modern technology and old traditions.
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