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CHRISTMAS 2117

JUNG VON MATT, Hamburg / EDEKA / 2018

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Supporting Images
Film

Overview

Credits

Overview

BriefExplanation

The year 2117. AI has taken over control already a while ago. Humans live deep down in the woods. Our abandoned cities are the new home to robots that don’t care about Christmas. That suddenly changes when one of them finds an old Christmas movie in an abandoned cinema. Fascinated by what he sees, he decides to find out what makes Christmas so special.

In the woods, far away from modern technology, he finally finds what he is desperately looking for. He meets a lovely family that invites him for Christmas and shows him what this special holiday really is about: love.

EntrySummary

There is a worldwide on-going discussion in our society about rapid technological developments and it’s consequences. Everyone’s talking about AI. Some celebrating it. Many fearing it.

The German supermarket EDEKA wanted to use the global relevance of the topic for a Christmas movie that combines modern technology and old traditions.

Solution

What brings the world of “Christmas 2117” to live is a mix of filmed and animated scenes and a completely animated main character. A mix that creates a cineaste world in real Hollywood style.

The story starts in a cool, futuristic world where the ruins of our old world are the bases for high-tech buildings of the future. Together with the robot the movie makes us leave the cold future to find untouched nature in the snowy woods.

Far away from modern technology he finds what he’s looking for. A cabin in the woods with a lovely family that invites him to celebrate Christmas with an open fire and lots of love.

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