In this entry in iPhone's ongoing "Practically Magic" campaign, we witness firsthand how Portrait mode on the iPhone 7 Plus makes you look not just good. You look fantastic.

We open on a small family barbershop whose best days appear behind it. Business is scarce until after one great cut and one fantastic Portrait mode photo on iPhone 7 Plus is hung in the window. The photo attracts another client, and another, and before long, the line reaches around the block. As each new client gets a fresh new look, the shutter keeps clicking, and they are replaced by their matching iPhone 7 Plus portrait on the wall or in the window. The film is set perfectly to the tune of William Onyeabor's "Fantastic Man". The film effectively demonstrates the ease of use and fantastic effect of the iPhone 7 Plus' Portrait mode.

Portrait mode was introduced exclusively on the iPhone 7 Plus, and this is the third commercial in their ongoing "Practically Magic" campaign introducing the feature.

The spot employs jump cuts set to the sounds of clipping barber shears and the shutter of the iPhone 7 Plus' Portrait mode to cut between before and after shots of people's haircuts and portraits.