Extra Gum imagines a morning when normal returns all at once. A woman receives a text informing her it's OK to meet in person again. A man shaves his beard. Everyone logs off Zoom. Disheveled people emerge from their homes in disbelief. Couples meet in a park and begin making out. There's lots of makinh out. Celine Dion's power ballad "It's All Coming Back to Me Now" plays throughout.

We took for granted just how fantastic it was to connect and celebrate in large groups, or simply to share a moment with another person. Many of us have forgotten what it's like to move about safely and freely. But when the moment is right, Extra will be there to help give you a fresh start during your first in-person meeting, post-pandemic kiss and social activities as you re-enter life.

Our editor worked with the director and the agency to craft an edit that built from small, mundane moments spent at home that were so characteristic of the early days of the pandemic, to grand, orgiastic moments of people emerging back into society. The film is set to follow the crescendo of Celine Dion's epic ballad "It's All Coming Back to Me Now."