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DISGUSTING STORIES

TBWA\SANTIAGO MANGADA PUNO, Makati City / BAHAY TULUYAN / 2018

Awards:

Gold Cannes Lions
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The foundation sought the support of the composers of Grammy-nominated song “Torn,” by Australian Singer Natalie Imbruglia who allowed Bahay Tuluyan to use its song.

Torn is a love song told in the context of child abuse. A father is every child’s first hero, or first love. Someone perfect and someone who seems to really care.

Until the child realizes who he really is. And the feeling is replaced with helplessness, hatred and fear.

The composers also expressed intention to make a donation to the foundation.

BriefExplanation

A haunting animation of actual drawings by sexually abused children donated by Dr. Elspeth McInnes, a renowned Sociologist from University of South Australia for the benefit of Bahay Tuluyan (Shelter House)- an Australian foundation based in the Philippines that provides refuge and rehabilitation for sexually abused children.

EntrySummary

Worldwide, millions of children are forced into sexual intercourse every year. In the Philippines alone, from 2011-2016, there are 7418 children raped, by their uncles, fathers, older cousins and adults they trusted. Because of fear, more cases are unreported. These statistics do not capture the disgusting stories of rape within the family that are hidden as dark secrets.

The stories of abused children needed to reach the public, and move them to take action and support Bahay Tuluyan (Shelter House) programs for the welfare of victims.

When abused children narrate their stories, they feel like being raped all over again.

So, Bahay Tuluyan told their stories through an animated film using actual illustrations created by abused children.

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BAHAY TULUYAN, TBWA\SANTIAGO MANGADA PUNO

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