A radio campaign, based on the insight that you can’t be sure if you can afford a loan for large purchases or not. The humerous radio spots lists numerous relevant reasons for taking out a loan – and rejects them with its not-sure wit. But in the end, all decisions lead to Sparkasse.

Sparkasse is Germany’s Public Bank. But most people don’t take Sparkasse into consideration when they want to take out a loan. This needs to change. Not with tempting conditions, but rather through a deep understanding of the customers.

(Intro:)

„Hello, here comes Sparkasse, the best German bank in the universe, with a very important announcement. NOT.

Sure. Because sometimes you want something really bad. And your gut says: NOT. And your brain says: sure. NOT!

Arrgh, no… the… the other way round: The gut says… ahh ... Well your gut and your brain both say something like ...

A loft downtown. NOT.

A piece of land. NOT.

Err… a chewing gum? NOT.

Say: second hand?

NOT! Sure! Not.

I´ll just do it! NOT.

Sure I need it! NOT.

Would it. NOT.

Be great. NOT.

Sure it would. NOT.

Sure. Not. Sure. NOT.. Sure. NOT.

Wait, who says what? the brain or the gut?

Aaaaaa...

Buy a good book. NOT.

Now that was the brain saying that, right? NOT.

Sure! because your gut can’t even read! Your gut would rather say something like… maybe … “Bigtime liposuction!”

NOT.Sure! NOT. Sure!

I´ll just do it! NOT.

Sure, says the gut. NOT.

Says the brain? NOT.

Hah… That is NOT the point!!! NOT?

No, the point is just that sometimes, it’s difficult to say:

I´ll just do it … or… not. NOT.

Arggg...

Decisions made easy. NOT.

Sure! Find the loan that´s right for you at Sparkasse, Germany´s Public bank.

Soundlogo.

Funkspot „Modern fridge“

(Intro:)

„The next spot is called … errr …Not sure. But it goes something like this: … One, two, three… or four:

What I really would like to have is…

A lift to space. NOT.

A lifted face. NOT.

A game of bridge. NOT.

A modern fridge…

… and I’m talking about one of those who know when there is no milk in it anymore and it orders some by itself from the internet!

NOT.

But why… NOT.

Just because it can!!!

NOT. Sure! NOT. Sure! NOT.

I´ll just do it! NOT.

Sure I need it! NOT.

Would it. NOT.

Be great. NOT.

Sure it would. NOT.

Sure. NOT. Sure. NOT. Sure. NOT. Sure. NOT.

Arggg...

But... but at least I want this chorus once again … a semi-tone higher!

NOT. Sure. NOT. Suuuuure!

Ok.

(Chorus, a semitone higher:)

Yes, that sounds awesome! NOT.

Now it’s a different story! NOT.

Well, it’s not supposed to be a story! NOT?

No, it’s a song! NOT.

Sure, it’s a song that even has a message! NOT.

Sure, listen:

Decisions made easy. NOT.

Sure! Find the loan that´s right for you at Sparkasse, Germany´s Public bank.

Soundlogo.