Radio and Audio > Radio & Audio: Sectors
VML, Kansas City / WENDY'S / 2018
Awards:
Overview
Credits
BriefExplanation
The tracks on this audio execution bring the Wendy's social voice to life and provide a venue for Wendy's to take recent Twitter interactions and rap battles to the hip-hop space. Wendy's felt hip-hop was the best genre to express their voice - it's only natural for fresh beef to translate seamlessly into the world of rap beef. By turning the @Wendys Twitter handle into a recording artist, Wendy's was newly relevant to our customers and followers through infectious beats and witty lyrical ties to many of the brand's core equities.
EntrySummary
Wendy’s Twitter is known for its sassy tone, taking jabs at competitors within the restaurant industry, and many of our Twitter interactions appear in the songs. Wendy’s key brand equities such as the Baconator and even recent campaign success stories like #nuggsforcarter also appear in the song lyrics. Going a step further, we included rap pop culture references such as Jay-Z’s “4:44” album, which happens to be the name of a Wendy’s value meal, and Drake’s “Trigger Fingers,” which we riffed on with “Twitter Fingers.”
ScriptInEnglish
TWITTER FINGERS
at Wendys
[VERSE 1]
Cold with the flows but the meat ain’t frosty
Say I’m too smug but I can’t keep them off me
Wendy in this thing, you can see I’m too saucy
Hashtag legend, I can’t keep the fakes up off me
[CHORUS]
Who got the twang up in they sauce, yeah
Who got the thangs that hit so hard, yeah
Who got the flavor, please pumps ya breaks, yeah
I’m grilling them all, ain’t taking no names so stop it
[VERSE 2]
You better stop it, see falling off is not an option
I see you plotting tryna wonder how we got this poppin’
It took a lot man, I can’t even front I want this spot man
They say they love us ‘cause we serving everything you not man
What’s that about?
You twitter beefing for some clout
Yo’ customers in a drought
They loving me with no doubt
I’m sellin in large amounts
You shoulda just took this route
Thinking you could wing it
They stopped shopping with ya
No wonder your names repeat it
Yo’ stock, looking depleted
Yo’ wave, is just receding
The game need a new leader
The game gave it new meaning
Wendy from out Columbus so wake up its time to see her
Had to step outside of Twitter just to leave my fans with something
More Entries from Retail in Radio and Audio
24 items
More Entries from VML
24 items