There’s insurance covered for everyone, no matter what challenges you may face in life. But most people are skeptical towards insurance companies being truly inclusive and comprehensive in coverage. Many still feel left out and insecure especially disabled people.

FWD wants to let disabled people know that they are covered. Starting with blind people, we create a simple and accessible form of communication that is easily approaching for them.

FWD wants to communicate directly to the blind, and let them know that they are covered and can live life to the fullest.

So we create a series of poster portraits telling empowering life stories of 4 blind people who can achieve their impossible dream because FWD’s got their backs.These stories are written in braille which forming the face of each protagonist.

We also put the AR technology to help them. Once they scan, they can hear these stories from each featured person's own words.

Putting this poster in Bangkok School for the Blind, which is the center of Thai Blind's communities, helps FWD bond with blind people and nominated as an excellent brand who support the blind community by the Ministry of Social Development and Human Security of Thailand.

A series of poster portraits telling an empowering, inspiring life stories of 4 blind people who live life to the fullest. Those stories are written in braille. The braille forming the face of each protagonist. Showcase that those who are often left out and ‘unseen’ by society, FWD still see them. And we support them.

With AR technology, blind people can also touch, and scan to hear these stories from each featured person's own words. FWD is the choice for everyone, insurance for diversity.

FWD can inject ourself into blind community. Create talks and increase sales in life surance for blind. We also bond with blind people resulting in a nomination as an excellent brand who support the blind community by the Ministry of Social Development and Human Security of Thailand.