Entertainment > Audiovisual Branded Content

TELEPATHY

GREYNJ UNITED, Bangkok / KASIKORN LINE / 2021

CampaignCampaign(opens in a new tab)
Supporting Images
Film
Supporting Images

Overview

Credits

Overview

Why is this work relevant for Entertainment?

“Telepathy” combines an entertaining plot with a famous pop song. With a fun to watch story, and an insight that’s easily relatable for the audience, the short film keeps viewers engaged and entertained.

Background

LINE BK launches an easy lending service that promised quick approval without regular payslips. So it’s available even to those who normally can’t get loans from traditional banks (and find it hard to ask for help from friends and family).

Describe the creative idea

If you want to keep a friend, never borrow never lend.

Describe the strategy

Borrowing money is a touchy and tough subject for most people. This is especially for Thai people who are reserved. The closer the relationship, the harder it is to ask for money.

Describe the execution

An entertaining film in which a girl finds out how difficult it can be to borrow money from her bestie. Her bestie knows her so well she can shoot down all her excuses before she opens her mouth, as if she was telepathic.

Describe the outcome

The entertaining film got more than 10.7 million views within the first 3 days of launch, leading to 15.6 million impressions and over 20 million reach. Over 20,000 customers applied per day for personal loans, with 30% of approved applicants having never received loans elsewhere before.

More Entries from Fiction Film: Up to 5 minutes in Entertainment

24 items

Grand Prix Cannes Lions
IN LOVE WE TRUST

Fiction Film: 5-30 minutes

IN LOVE WE TRUST

SINYI REALTY, dentsu mcgarrybowen

(opens in a new tab)

More Entries from GREYNJ UNITED

24 items

Gold Cannes Lions
FRIENDSHIT

Online: Fiction

FRIENDSHIT

KASIKORN BANK, GREYNJ UNITED

(opens in a new tab)