Today, many people in Thailand are facing challenges in their lives, and the smiles we once had are slowly fading away.

These great deals were presented in a new film titled “Come Back”, featuring Uncle Khom, Thailand’s favorite comedy superstar. The film helped bring out laughter and provided an encouraging message for the audience during tough times, “go through those challenges in life… with a smile.”

Thailand is a superstitious country, many still believe in supernatural and omens. During the Covid-19 pandemic, many Thais were desperate for help with their businesses and many, of course, prayed for such help from dead relatives believing that if you passed with worries in your mind then your soul will linker around those you’re worries about. We look for omens every where. One very popular one is if a Jing-jok (house lizard) calls to you that means something bad is about to happen. Those are the insight to our story.

To save the consumers from resorting to shaded means to get money. It is just as easy to get money from us and we are here to help. We want to tell our story through the local culture. Thai are superstitious, loves comedy and have a taste of ghost stories.

That’s the story, an unexpected yet familiar hero come back to help the love of his life through her crisis and safe her from falling down the spiral of black market lotto and illegal loans.

The auto refinance market is a highly competitive industry in Thailand. The brief is not only to create brand relevancy, and highlight our product USP full of complex details? Clients also wanted to communicate to a new market segment (Big Bike Users) to enhance brand strength as the “No.1 quick cash loans service for both cars and big bikes” and promote their new “spare parts insurance package”.

Implementation : Web film

Timeline : Feb 4, 2021 – Until present

Placement : Facebook, Youtube, Line, Website

Scale : Online

Result from Feb 4, 2021 – Until present

Impression 163,151,165

Reach 59,477,118

Click 903,302

Lead 14,272

VDO View 33,870,156