Industry Craft > Art Direction
TBWA\THAILAND, Bangkok / MCDONALD'S / 2018
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The night can be lonely.
If you’re up working, if you can’t sleep, if your job starts before the sun comes up.
If you find yourself on the street between the hours of 1am and 5am. That’s when you can feel like the last and loneliest person on earth.
But it’s at night that the golden arches of McDonalds glow brightest. When they move from being a sign to being a beacon that says, “You are not alone, the world has not turned its back on you, there is a place for you.”
In the dead of night, when it matters most, you are not alone. There’s a place for you.
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