Industry Craft > Typography
SHA INC., Tokyo / SHA inc. / 2018
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We developed a new expressive method called “Plotter Drawing” where digital information is converted into physical mechanical movement and drawings are drawn with writing utensils such as pencils, ballpoint pens and brush pens.So we made typographies which are A to Z by this method. Unintended scrapes and nonuniformity resulting from physical factors such as friction and weight are characteristic expressions and Plotter Drawing intentionally create such “captivating trouble.”
EntrySummary
Digital format is an indispensable tool in today’s creative industry, and creators have continuously created works faster and more accurately by utilizing various types of software.
However, digital expression, which lacks physical mass, seems to have lost expressive depth in place of accuracy and efficiency.
In an exciting digital era today, the appeal of physical expression should be reexamined.
For this reason, we developed a new expressive method called “Plotter Drawing” where digital information is converted into physical mechanical movement and drawings are drawn with writing utensils such as pencils, ballpoint pens and brush pens.
Unintended scrapes and nonuniformity resulting from physical factors such as friction and weight are characteristic expressions and Plotter Drawing intentionally create such “captivating trouble.” We were successful in disseminating ideas about possibility of new expression where the digital and the physical coalesce by designing typography utilizing this method and exhibition for the typography.
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