Industry Craft > Art Direction

ADIDAS TENNIS COLLECTION BY PHARRELL WILLIAMS

ADIDAS, Herzogenaurach / ADIDAS / 2018

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Supporting Images
Supporting Images
Demo Film

Overview

Credits

Overview

EntrySummary

For Fall/Winter 2017, Pharrell Williams and adidas Originals throwback to a golden era of tennis. Inspired by the sport’s ’70s-era superstars—their fearless attitudes and their bold senses of personal style— To coincide with the US Open tennis tournament, Pharrell Williams designed a 70s-inspired color-blocked range of summer wear for the brand, and developed a simple brief to bring this to life:

Remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas Climacool.

The result? A vibrant collection of tennis-inspired summer wear that not only offers a cool, colorful spirit but a fully-functional, engineered finish.

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