Cannes Lions
ADIDAS, Herzogenaurach / ADIDAS / 2018
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For Fall/Winter 2017, Pharrell Williams and adidas Originals throwback to a golden era of tennis. Inspired by the sport’s ’70s-era superstars—their fearless attitudes and their bold senses of personal style— To coincide with the US Open tennis tournament, Pharrell Williams designed a 70s-inspired color-blocked range of summer wear for the brand, and developed a simple brief to bring this to life:
Remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas Climacool.
The result? A vibrant collection of tennis-inspired summer wear that not only offers a cool, colorful spirit but a fully-functional, engineered finish.
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