The sophistication of Nike innovative products demands a high benchmark for the user experience design. Highlighting the products and their performance, we went beyond the typical lookbook experience to build immersive, informative, and interactive stories surrounding each item. Through the partnership, Nike sought to better integrate its online and offline businesses through a creative, immersive experience.

We created in-store retail extensions for the application, allowing customers to interact with Tech Book in 100 Nike stores around the world from NYC to Moscow, building a stronger bridge between online and in-store commerce. Backed by user research from the initial launch, we upgraded the app and relaunched in Winter 2015/2016, so it is now available in up to thirty languages on both iOS and Android.

We launched Tech Book in October 2015 in 32 countries and 18 languages, supporting Nike’s goals for global expansion. Users of the Tech Book app receive exclusive early access to the latest innovations from Nike Sportswear. Within a few weeks, downloads doubled expectations and sales of Tech Pack product were unparalleled.

We also created in-store retail extensions for the application, allowing customers to interact with Tech Book in 100 Nike stores around the world from NYC to Moscow, building a stronger bridge between online and in-store commerce. Backed by user research from the initial launch, we upgraded the app and relaunched in Winter 2015/2016, so it’s now available in up to 30 languages in iOS and Android.