Insight/Strategy: The power of data is in motivation, not reflection.

Idea: Use Nike+ data to deliver hyper-personalized animated films to the 100,000 most active Nike+ members. Show them their story and use their data to enable them to be better athletes in 2015.

We partnered with illustrator Mcbess to create thousands of animation sequences covering all possible user data variables including location, weather, activity and individual Nike+ movement.

The films were delivered directly to Nike+ members on the eve of the New Year. A personalized ‘Your Year’ page featured their film, social links and a custom challenge for 2015.

A custom challenge driven by their data linked each Nike+ member to a personalized training program within their Nike+ app to make 2015 their best year ever.

- 200 million earned media impressions.

- 50% of films viewed shared on social.

- 400% click-through rate.