Both top athletes in their respective sports, Tiger Woods and Roger Federer are close friends, yet at the same time competitive rivals trying to one up each others’ number of wins for major world championships. So, when Roger won the Australia Open in 2007 and marked his 10th major win, Tiger sent an email to Roger that read “10 v. 12” to congratulate his friend, but alsoremind him that he still hadn’t caught up to Tiger’s record. W+K Tokyocreated a spot for Nike to acknowledge and encourage this friendly competition. The aired online and on TV in July during Wimbledon in the UK, US, Europe and Asia and became a viral sensation all over the world. Stay tuned for Roger’s revenge!