The Hoops Proving Ground – a digital-powered trial space that is designed to deliver the best of Nike product’s innovation with personalized services.

We built challenging basketball drills that delivered 1:1 interactive and responsive experience with motion sensors and projections, and we set a ranking board while giving each consumer their own player card to motivate them in coming back to trial again and again.

During the campaign, 800+ consumers experienced the interactive trial in 16 days, while the seasonal key product - Kyrie 2 – achieved a 100%.sell through rate.

After the trial, consumers actively shared their player card with their personal challenge results on social media, which gained over 700,000+ social impressions.

Due to consumers’ overwhelming feedback for this campaign that was launched in March 2016, the Hoops Proving Ground has now become a long-term establishment and continually been set up at key doors in Taiwan.