Not only did we bring HS football to a national audience, but we allowed fans to interact with Nike through a digital promotion. Fans were able to upload content to a “virtual scrapbook” of high school football photos. Visitors to the site voted on the best photo, which we then showcased as the “Photo of the Week” on TV.

Nike and Fox received letters of praise for bringing HS football to national prominence and created a new TV property. The Game of the Week partnership helped authenticate and establish credibility for Nike in the hearts and minds of high school players – not to mention it delivered strong ratings.