Cannes Lions
WIEDEN+KENNEDY, Portland / NIKE / 2017
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Description
Nike’s Olympics campaign featured three spots about everyday athletes who defy the odds.
“Unlimited Will” features Kyle Maynard, an accomplished mountaineer, tackling a steep and icy climb. As he pushes himself, he is encouraged by our narrator. But as the camera pans back, the narrator realizes Kyle is climbing with no arms or legs. He begs him to retreat to a safer activity, but Kyle laughs it off and pushes on.
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