Cannes Lions
WIEDEN+KENNEDY, New York / JORDAN BRAND / 2013
Overview
Entries
Credits
Execution
Creating an experience at Venice Beach in Los Angeles, California, was a joint collaboration between creative and media, where we wanted to push the performance credentials of the shoe, while at the same time engage and entertain in a way that went beyond simple marketing – creating an experience that we could then amplify online enabled us to achieve that.
Outcome
1.1 MM Views on YouTube
1.43 MM Social Engagements (Facebook, Twitter + Instagram)
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