Celebrating the Jordan Brand 30th anniversary, we recreated a Taiwan daily life traffic icon being “the Jumpman Traffic Light”, a 30th anniversary limited edition, to pay tribute to Michael Jordan’s spirit and honor his legend.

From 2nd October to 18th October 2015, we set up the Jordan Brand Traffic Light at Ximending, the most popular entertainment place for Taiwanese teenagers. People dropped by to see and enjoy the eye-catching animation of the “Trafficman” changed into the “Jumpman”. After the “Jumpman” logo appeared, we threw a QR code to drive consumers’ have in-depth knowledge of Jumpman by visiting the Jordan Brand 30th anniversary website.

It had over 700,000, a great traffic at Taiwan Ximending Square. Over 3,000,000 impressions were generated by the Jordan Brand Jumpman Traffic Light on both online and offline media. Specifically, it was the talk of the town by posting on TV and popular hoops social platforms in Taiwan which earned more than 2,000,000 dollars of media value. Last but not the least, over 1,640,000 views on the internet, 31,000 likes and 25,600 shares were created all over the world.