The brief was to promote the Nike+ Human Race on the radio. Instead of having a regular Runner’s Hour on the radio, we replaced 3 radio jockeys with 3 Running Jockeys. These RJs actually ran inside the studios and ran out on the streets for one hour while still broadcasting their shows. They interacted with listeners, played running songs and motivated a large number of non-runners to join the race.While one Running Jockey was for an English station, the other two were for a Hindi and a Kannada station.

RJ = Running Jockey.